Calapami      Communications
 

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Our Products
27' TV's
25' TV's

Company Information
Letter to the Shareholders
Our Vision
Our Mission

Company History
Industry Background
Overall & Competitive  Strategies
Growth Strategy
Innovation
Code of Conduct
Brand Loyalty

Board of Directors

Financial Information
Management's Responsibility for Financial Statements
Report from Independent Auditors
Financial Statements
Notes of Financial Statements

Contact Information
custservice@calapami.com

1-800-CAL-COMM
P.O. Box 1002 Saint Charles Avenue
New Orleans, LA
70118



         Brand Loyalty  

            The industry of television is not really based on loyalty. Customers who buy a TV today arenít likely to buy another for a while. Therefore, Calapami needs to keep contact with customers for longerContact Us than usual. For this, Calapami has developed a customer database program that keeps track of customersí important dates, such as birthdays and anniversaries, and important buying habits, such as what they are looking for in their TV, to keep them constantly informed of new products. With this program, Calapami can keep track of its loyal customers that buy again and add new customers to the program.